WTA seals new Sony Ericsson deal

Date published : 08 Mar 2010 - 11:39:42

Sony Ericsson have agreed an extension to their partnership with the Women's Tennis Association - but will no longer serve as the title sponsor.

The two parties have announced a two-year extension to their existing relationship which will see the company become the main sponsor for the Tour until the end of 2012.

In 2005, Sony Ericsson signed an 88million US dollars deal to become the Tour's global title sponsor for six years - it was due to expire at the end of this year. The new agreement will see the Tour's official name revert to the WTA Tour, while the company will no longer title sponsor the season-ending championships, which take place in Doha later this year and in Istanbul from 2011-2013.


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